Influencer Marketing is the newly hyped buzzword within Online Marketing. Still there are many misconceptions out there how to define, plan and execute Influencer Marketing.
Since beginning of the year 2016 I have read a couple of those articles about Digital Marketing trends for this year. Either the articles have prospected on high-level Mega Trends or they have been focused on micro trends.
That the reason I tried to sum up an overarching list of Digital Marketing trends to create roadmap for Digital Marketing activites (B2C) in 2016.