User-Centric Digital Media Planning

There are plenty of buzzing articles out there about how “How Digital Media should be applied within your Media Planning”.  Those articles are forcing Marketeers to quickly respond on digital transformational changes – especially when it comes to their standing within the company as Innovation-drivers.

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How to apply Influencer (Participation) Marketing

Influencer Marketing is the newly hyped buzzword within Online Marketing. Still there are many misconceptions out there how to define, plan and execute Influencer Marketing.

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Digital Marketing (Campaign) Trends 2016

Since beginning of the year 2016 I have read a couple of those articles about Digital Marketing trends for this year. Either the articles have prospected on high-level Mega Trends or they have been focused on micro trends.

That the reason I tried to sum up an overarching list of Digital Marketing trends to create  roadmap for Digital Marketing activites (B2C) in 2016.

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Hello World! WordPress Blogging Since 2004

I began my first blog in 2004 with ubit.de/blog (which was supposed to be my portfolio domain) before I went to an internship to New York City.

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