TVC media bookings are “wasting” most of your media budget. So why doing TVC? “It was usually done and top management (everyone in the company) understands it”. For the sake of (mass) reach and awareness? Pls – let’s re-think.
E.g.: Facebook is reaching 1/3 of the global population. Now re-think how much people you could reach on Facebook during Prime-Time (8:15pm) even for for a much lower and more efficient budget (digital = tracking real activities), than you would reach with TVC.
Kia stands for the ‘power to surprise’ and the Kia cee’d surprises everyone who has driven it thanks to its outstanding numerous features and perfect driving performance. But now the Kia cee’d even surprises people who have not driven it yet.
Since beginning of the year 2016 I have read a couple of those articles about Digital Marketing trends for this year. Either the articles have prospected on high-level Mega Trends or they have been focused on micro trends.
That the reason I tried to sum up an overarching list of Digital Marketing trends to create roadmap for Digital Marketing activites (B2C) in 2016.