How to apply Influencer (Participation) Marketing

Influencer Marketing is the newly hyped buzzword within Online Marketing. Still there are many misconceptions out there how to define, plan and execute Influencer Marketing.

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Best Practice Marketing Activation – Heineken – The Dilemma

A great example of Digital Marketing Activation. Heineken – The Dilemma. Besides a good execution, the story is the activating emotional trigger as it is telling a piece of  “human truth”.