Best Practice Marketing Activation – Heineken – The Dilemma

A great example of Digital Marketing Activation. Heineken – The Dilemma. Besides a good execution, the story is the activating emotional trigger as it is telling a piece of  “human truth”.


Digital Marketing (Campaign) Trends 2016

Since beginning of the year 2016 I have read a couple of those articles about Digital Marketing trends for this year. Either the articles have prospected on high-level Mega Trends or they have been focused on micro trends.

That the reason I tried to sum up an overarching list of Digital Marketing trends to create  roadmap for Digital Marketing activites (B2C) in 2016.



Summary – The Greatest Salesman in the World

The book “The Greatest Salesman in the World” was written 1968 by Og Mandino published by Bantam books/ Hollywood, United States.



Quik – Keep on Rolling Skateboarding

QUIK from Colin Kennedy on Vimeo. Great link via Kaywaz


Summary – Reinventing your Business Model

After reading the case “Reinventing Your Business Model” by Johnson, Christensen and Kagermann I put some quick notes about their roadmap in this post: Start thinking about how to satisfy your customer who needs a job done and not about a business model. The second step is to construct a blueprint which will point out how your company will fulfill that need of a profit.



Keeping Space for Innovation

The most common barriers keeping people from getting particular jobs done: insufficient wealth, access skill or time.

– Unknown –


3 Simple Rules For Group Work

Three easy rules to keep in mind when working in a group:



Quote from Bob Higgins (Highland Capital Partners)

I think historically where we (venture capitalists) fail is when we back technology. where we succeed is when we back new business models.

– Bob Higgins (Highland Capital Partners)