A great example of Digital Marketing Activation. Heineken – The Dilemma. Besides a good execution, the story is the activating emotional trigger as it is telling a piece of “human truth”.
Since beginning of the year 2016 I have read a couple of those articles about Digital Marketing trends for this year. Either the articles have prospected on high-level Mega Trends or they have been focused on micro trends.
That the reason I tried to sum up an overarching list of Digital Marketing trends to create roadmap for Digital Marketing activites (B2C) in 2016.
The book “The Greatest Salesman in the World” was written 1968 by Og Mandino published by Bantam books/ Hollywood, United States.
QUIK from Colin Kennedy on Vimeo. Great link via Kaywaz
After reading the case “Reinventing Your Business Model” by Johnson, Christensen and Kagermann I put some quick notes about their roadmap in this post: Start thinking about how to satisfy your customer who needs a job done and not about a business model. The second step is to construct a blueprint which will point out how your company will fulfill that need of a profit.
The most common barriers keeping people from getting particular jobs done: insufficient wealth, access skill or time.
– Unknown –
Three easy rules to keep in mind when working in a group:
I think historically where we (venture capitalists) fail is when we back technology. where we succeed is when we back new business models.
– Bob Higgins (Highland Capital Partners)