Digital Marketing (Campaign) Trends 2016

Since beginning of the year 2016 I have read a couple of those articles about Digital Marketing trends for this year. Either the articles have prospected on high-level Mega Trends or they have been focused on micro trends.

That the reason I tried to sum up an overarching list of Digital Marketing trends to create  roadmap for Digital Marketing activites (B2C) in 2016.

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Summary – Reinventing your Business Model

After reading the case “Reinventing Your Business Model” by Johnson, Christensen and Kagermann I put some quick notes about their roadmap in this post: Start thinking about how to satisfy your customer who needs a job done and not about a business model. The second step is to construct a blueprint which will point out how your company will fulfill that need of a profit.

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