Hi, my name is Oliver Ellger and I have been committed to Digital Communication and Technology since 2001. As a digital native thinker, my interests lie at the intersection of Marketing, Technology and disruptive Startup ideas.
Currently I am working at Kia Motors Europe in Frankfurt/ Germany where I am responsible for creating digital lead campaigns for our European markets. Besides I have founded two business ideas, which successfully failed – Trial and Error is the key to gain digital experience.
As I am working in Digital Marketing, I am dealing with tons of digital topics and trends which I need to evaluate if and how I can apply them strategically to the brand, and execute them on an operational level. This blog is about my personal thoughts on some of my everyday topics in Digital Marketing.