- TVC media is “wasting” most of your media budget. Why doing TVC? “It was usually done and top management understands it”. For the sake of reach/ awareness? Pls.
- Facebook is reaching more people at 20:15, even for for a lower budget, than you would reach with TVC.
There are plenty of buzzing articles out there about how “How Digital Media should be applied within your Media Planning”. Those articles are forcing Marketeers to quickly respond on digital transformational changes – especially when it comes to their standing within the company.
Influencer Marketing is the newly hyped buzzword within Online Marketing. Still there are many misconceptions out there how to define, plan and execute Influencer Marketing.
Either if you are applying your digital media budget on your own (e.g. Facebook) or if you are using a multinational media agency: You should define your budget split in categories that make sense and enable you to compare spendings and results between in an easy way.
When it comes to definition of the sources where to split your budget, the (digital) media industry has created their own vocabulary and sometimes it can be misleading. On top of that they are influenced by the margins they get from their vendors and media sources – so question their studies and advice.
Here is one approach you can to define the categories of your digital media sources with that will make your life easier:
The costs of failure are less than the opportunity costs
Early Stage Investor
What is it: Users download an extension to their browser to prevent digital adverts appearing when browsing online.
Kia stands for the ‘power to surprise’ and the Kia cee’d surprises everyone who has driven it thanks to its outstanding numerous features and perfect driving performance. But now the Kia cee’d even surprises people who have not driven it yet.
A great example for Marketing Activation based on human truth. Heineken – The Dilemma.
Since beginning of the year 2016 I have read a couple of those articles which shall give you a guidance on which trends to follow or keep in mind for Digital Marketing. Regarding my daily work the articles focused either on high-level Mega Trends or they were driving into too much detail according to one specific topic.
As I am working with a couple of markets I tried to built a summed up overarching list of Digital Marketing trends to create a relevant status-quo and roadmap for our Digital Marketing activites and asset production (B2C).